> ## Documentation Index
> Fetch the complete documentation index at: https://docs.valuez.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Leads

> Review contacts, outcomes, and qualified leads

Campaign leads help your team follow up with contacts who meet the campaign's lead rules or produce a useful business outcome.

Open **Call Campaigns → Campaign Leads** to view leads across campaigns, or open a campaign and select its **Leads** tab.

## Understand contacts and leads

A contact is a person added to a campaign. A lead is created when the campaign's configured rule is met. A completed call does not automatically mean the contact is qualified. Outcome tabs help triage: **All | Qualified | Callback | No Outcome | Pending**, with badges Qualified (blue), Callback / Follow Up (amber), No Outcome (red), and Pending (slate).

| Item | Meaning |
| - | - |
| Contact status | Where the contact is in the calling process |
| Call status | Whether the call completed or failed |
| Call direction | Usually Outgoing for campaigns; inbound leads show inbound source |
| Business outcome | What happened during the conversation |
| Qualified | Whether the conversation met the qualification rule |
| Lead owner | The person responsible for follow-up |
| Lead status | The current stage of the lead workflow, starting at New |

## Contact statuses

A contact moves through these stages during a campaign:

| Status | Meaning |
| - | - |
| Pending | Uploaded but not yet mapped into the dialer |
| Mapped | Selected for calling |
| Queued | Waiting for its turn within calling hours |
| Dialing / Retry | Call in progress or scheduled for another attempt |
| Completed | Call finished with a recorded result |
| No Answer / Busy | Called but not connected; may retry per settings |
| Failed / Failed-DND | Call failed or blocked (do-not-disturb); will not retry automatically |
| Invalid | Number unusable; correct or remove the row |
| Stopped | Removed from calling by pausing or rule |

Attempted totals count dialing, retry, failed, completed, no-answer, and busy rows; not-connected rows are failed-DND and invalid ones.

## Review a lead

1. Search by name, phone, or role, or filter by outcome tab and date range.
2. Open the lead details to see contact, campaign source, assigned member, and assigned-on date.
3. Review the contact information and campaign source.
4. Check the call outcome, call direction, duration, start time, transcript with recording playback and speaker separation, AI summary (outcome, requirements, objections, key points, follow-up, next action, detected languages), and call timeline.
5. Confirm qualification before beginning follow-up.
6. Update the owner or status according to your team's process.

## Keep lead data useful

Use consistent statuses so team reports remain meaningful. Avoid creating duplicate follow-up records for the same contact and campaign. When a call has no useful outcome, review the conversation before marking the contact as qualified.

For inbound campaigns, configure the default owner and initial status during **Lead Capture**. For outbound campaigns, review qualification and outcomes in the campaign overview after calls begin.

## Follow-up checklist

* Confirm the caller agreed to the next step.
* Check the preferred language and contact details.
* Review any promised date, time, product, or service.
* Respect opt-out or do-not-call requests.
* Record the latest status so another team member can continue the work.

## Follow-up timing and ownership

Contact qualified leads within one business day - callback intent decays fast and the transcript's promised time window is a commitment. One owner per lead: when ownership changes, the new owner re-reads the transcript and summary before calling, never cold. Close the loop on every lead with a final status (converted, callback scheduled, not interested, unreachable) so reports reflect reality instead of accumulating stale New records. Review the No Outcome pile weekly; patterns there rewrite next month's script and qualification rule.

<CardGroup cols={2}>
  <Card title="Manage campaigns" icon="megaphone" href="/outbound-calls">
    Configure contacts, calling rules, and launch settings.
  </Card>

  <Card title="Review conversations" icon="list" href="/call-logs">
    Inspect the evidence behind a lead outcome.
  </Card>
</CardGroup>


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